by Shinichi Yano : New Lanchester Strategy: Sales and Marketing Strategy for the Weak

ISBN : #1573210048 | Date : 1996-08

Description :

PDF-dc69e | The second volume of Shinichi Yano’s pioneering New Lanchester Strategy gives detailed applications of the Lanchester strategy for small companies, strategy and tactics for market entry and new product introduction. Chapters include: product differentiation, local battles, single combat, close combat, the principle of concentration and diversionary tactics…. New Lanchester Strategy: Sales and Marketing Strategy for the Weak

New Lanchester Strategy: Sales and Marketing Strategy for the Weak by by Shinichi Yano

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